Brand building,
made easy
With more than 15 years of work experience and multiple qualifications in brand and marketing, I know how to make a big difference quickly.
Why work with me?
- Over 15 years of work experience
- Successfully completed Mini MBA in Brand Management, Mini MBA in Marketing and CIM Professional Diploma in Marketing
- Commercially-minded brand expertise
- With experience in direct response, sales activation, content and multi-channel campaigns, able to build work collaboratively with all department
- Positive, professional and solutions-focused service
- Open and honest communication enabling fluid and flexible working patterns
- Highly recommended, with references available
How I can help
Brand building
How famous is your brand within your category? What do people think of your brand? How easy it is to recognise?
With this in mind, we can identify key opportunities and solutions to make everything work so much harder.
Setting strategy
Where are you now? Where do you want (or need) to get to? How are you going to get there?
I can help you to identify all of this and tell that story in a way that focuses, excites and motivates everyone involved.
Sales activation
I want to help businesses drive profitable sales to grow a brand in the short and long term.
Here, it’s all about identifying the warmest audiences to target with the tightest positioning and most persuasive activity.
“Lynne is a highly strategic marketer with a deep understanding of brand and its importance throughout the marketing funnel. Her ability to manage complex stakeholder environments and consistently deliver to the highest standards is what makes Lynne a delight”
Claudia,
Head of Marketing
“Lynne is far and away one of the best brand marketers I have ever worked with. She is strategic, focused and a first class motivator of any team she manages. Lynne brings energy and enthusiasm to every project and campaign and is relentless in striving for the very best results. I can't wait to work with her again.”
Sarah,
Director of Performance Marketing
“Lynne is your ideal partner in crime! She knows how to get the best out of people, whether that’s her team, senior stakeholders or agencies. She’s also a great mix of being fun and a voice of reason when you need advice. There’s no one I’d rather have by my side.”
Ange,
Vice President of Marketing
Brands I've worked with
Brand management at its best
Executed correctly, brand management takes accountability for overall performance of a brand. It works in collaboration with the entire business and its community to ensure a brand is represented powerfully, consistently and for the customer. Done right, it delivers, in sales, profitability, loyalty, growth potential, staff recruitment and retention and so much more.
The best part? It's not rocket science. Rooted in logic and reliant on data, it's actually very straightforward.
Lynne is here to help teams get back to the basics of marketing and brand management. To help marketing leaders reassert themselves as a force to be reckoned with. To build the confidence of marketing teams to deliver the right work.
Lynne is here to build great brands that stand the test of time.
Let's chat
I'd love to hear more about you, your team and your brand and chat through if, and how, I can help. Please feel free to contact me to arrange an initial introductory call, with no commitment.
E-mail me at lynne@lynnefraser.com
Book a video call
Lynne Fraser LTD
Company reg number: 13060025
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