Brand building,
simplified
Marketing and brand management is too often misunderstood and overcomplicated. Largely because of the array of opinions us marketers face on a daily basis. It makes getting the basics right challenging for anyone, even the most experienced marketers.
It doesn't need to be this way. There are tried and tested frameworks, and best practices, that can be followed to build great brands. Led by the collaborative, people-focused nature of marketers, everyone can win.
Sometimes marketers just need an outside perspective to help rummage through the sea of opinion to bring it back to basics. I'm here to help you do just that.
Why work with me?
- Over 15 years of work experience
- Successfully completed Mini MBA in Brand Management, Mini MBA in Marketing and CIM Professional Diploma in Marketing
- Commercially-minded brand expertise
- With experience in direct response, sales activation, content and multi-channel campaigns, able to build work collaboratively with all departments
- Positive, professional and solutions-focused service
- Flexible ways of working to suit your needs and budget
- Highly recommended, with references available
Brands I've worked with
How I can help
Brand consultancy
Is your business working in silos? Are you struggling to drive marketing effectiveness? Are you under pressure to deliver with minimal budget and resource to do so?
I can be a support to you. I can listen to your challenges and identify key opportunities and solutions to alleviate pain points and improve the effectiveness of what you and your team are doing.
Freelance support
Too much work and too little resource to do it? With no additional resource budget, nor time to recruit, it can feel like an impossible situation.
Engage me on a freelance basis and I can jump in to pick up project work to support you, whether that be setting strategy, a launch of a campaign or even leadership duties.
Brand workshops
Do you have a junior team? Or are you struggling to get the best out of everyone? But you don't have the time to address it?
I'm well versed in facilitating workshops that up-skill marketers, bring people together and spark ideas and innovation. Recently, I've held workshops on brand positioning, brand identities, storytelling and agency management.
"Marketing and innovation drive results.
Everything else is a cost"
Peter Drucker
Executed correctly, brand management takes accountability for overall performance of a brand. It works in collaboration with the entire business and its community to ensure a brand is represented powerfully, consistently and for the customer. Done right, it delivers, in sales, profitability, loyalty, growth potential, staff recruitment and retention and so much more.
The best part? It's not rocket science. Centred around the customer and rooted in logic, it's actually very straightforward to do.
Lynne Fraser LTD
Company reg number: 13060025
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